Facebook Business Manager is a free tool that helps businesses manage their Facebook and Instagram presence in one place. It allows you to create and manage multiple Pages, ad accounts, and other business assets, as well as share access with team members and partners.
Benefits of using Facebook Business Manager
- Centralized management: Facebook //meet-ed.org/ allows you to manage all of your Facebook and Instagram assets in one place. This makes it easy to keep track of your Pages, ad accounts, and other business assets, and to make changes across all of them at once.
- Secure sharing: Facebook Business Manager makes it easy to share access to your business assets with team members and partners without giving them full ownership. This allows you to delegate tasks and collaborate with others without compromising your security.
- Enhanced insights: Facebook Business Manager provides you with insights into your Facebook and Instagram performance across all of your assets. This information can help you to improve your marketing campaigns and better understand your audience.
How to get started with Facebook Business Manager
To get started with Facebook Business Manager, you will need to create a Business Account. You can do this by going to the Business Manager website and clicking on the “Create Account” button. Once you have created a Business Account, you can add Pages, ad accounts, and other business assets.
To add a Page to Facebook Business Manager:
- Go to the Business Manager website and click on the “Assets” tab.
- Click on the “Pages” button.
- Click on the “Add Page” button.
- Enter the URL of the Page that you want to add.
- Click on the “Add Page” button.
To add an ad account to Facebook Business Manager:
- Go to the Business Manager website and click on the “Assets” tab.
- Click on the “Ad Accounts” button.
- Click on the “Add Ad Account” button.
- Enter the name of the ad account that you want to add.
- Click on the “Add Ad Account” button.
To share access to a Page or ad account with a team member or partner:
- Go to the Business Manager website and click on the “Assets” tab.
- Click on the Page or ad account that you want to share access to.
- Click on the “Sharing” tab.
- Click on the “Add People” button.
- Enter the email address of the person that you want to share access with.
- Click on the “Add” button.
Tips for using Facebook Business Manager effectively
- Create a separate Business Account for each of your business entities. This will help you to keep your business assets organized and secure.
- Use the “Sharing” tab to give team members and partners the specific access that they need. For example, you may want to give your marketing team access to your ad accounts, but not to your Pages.
- Use the “Insights” tab to track your performance across all of your Facebook and Instagram assets. This information can help you to improve your marketing campaigns and better understand your audience.
Facebook Business Manager is a powerful tool that can help businesses of all sizes to manage their Facebook and Instagram presence more effectively. By taking advantage of the features that Facebook Business Manager has to offer, businesses can save time, improve collaboration, and get more out of their Facebook and Instagram marketing campaigns.
