Facebook Business Manager: A Complete Guide

Facebook Business Manager is a winecountrylavender.com/ free tool that helps businesses manage their Facebook and Instagram accounts, Pages, and ad campaigns from one place. It provides a central hub for businesses to organize their assets, assign roles to team members, and track performance.

Benefits of using Facebook Business Manager

There are many benefits to using Facebook Business Manager, including:

  • Centralized management: Business Manager allows you to manage all of your Facebook and Instagram assets from one place, including Pages, ad accounts, and apps. This makes it easy to keep track of everything and make changes quickly and easily.
  • Improved security: Business Manager helps to improve the security of your business assets by allowing you to assign different levels of access to team members. You can also use Business Manager to enable two-factor authentication for your ad accounts.
  • Better collaboration: Business Manager makes it easy to collaborate with team members on Facebook and Instagram campaigns. You can assign different roles to team members and give them access to the specific assets they need.
  • Enhanced insights: Business Manager provides insights into the performance of your Facebook and Instagram Pages, ad campaigns, and other assets. This information can help you to improve your results over time.

How to create a Facebook Business Manager account:

To create a Facebook Business Manager account, you will need to have a personal Facebook account. Once you have logged into your personal Facebook account, you can follow these steps:

  1. Go to business.facebook.com/overview.
  2. Click Create account.
  3. Enter a name for your business, your name and work email address, and click Next.
  4. Enter your business details and click Submit.

Once you have created your Business Manager account, you can start adding your Facebook and Instagram assets. To do this, follow these steps:

  1. Go to Business Settings.
  2. Select Accounts from the left-hand menu.
  3. Click Add.
  4. Select the type of asset you want to add, such as a Page, ad account, or app.
  5. Follow the instructions to add the asset to your Business Manager account.

How to use Facebook Business Manager:

Once you have added your Facebook and Instagram assets to Business Manager, you can start using it to manage your campaigns. To do this, follow these steps:

  1. Go to the Business Manager dashboard.
  2. Click the asset you want to manage, such as a Page, ad account, or app.
  3. Use the tools and settings on the page to manage your asset.

For example, if you click on a Page, you can manage the Page’s content, settings, and analytics. If you click on an ad account, you can create and manage ad campaigns.

Facebook Business Manager tips

Here are a few tips for using Facebook Business Manager effectively:

  • Assign roles to team members: This will help you to control who has access to your business assets and what they can do with them.
  • Use two-factor authentication: This will help to protect your ad accounts from unauthorized access.
  • Monitor your insights: Use the insights provided by Business Manager to track the performance of your campaigns and make necessary adjustments.
  • Stay up-to-date: Facebook regularly updates Business Manager with new features and tools. Be sure to check the Business Manager help center regularly to learn about the latest updates.


Facebook Business Manager is a powerful tool that can help businesses of all sizes to manage their Facebook and Instagram assets more effectively. If you are not already using Business Manager, I encourage you to sign up for a free account today.